Search engine optimization AKA SEO
is a virtually unregulated. There really is no watch dog group to
ensure small business owners don't get taken advantage of. This is
why I have made this small list of practise's to watch out for.
- Payment in full up front. (No reputable company will ever accept full payment up front for work that has not been performed yet).
- No references. (Even though some small SEO companies are just starting off , they still have the burden of proof that they are professionals in their field and have paying clients who are willing to give a testimonials.)
- Check out their company website. (Again reputable companies have professionally designed and coded sites them self's.)
- Beware of fast talking salesman. (Build a relationship with the company you chooses to work with by starting off small with some basic marketing and then depending on the performance of that campaign move onto larger monthly contracts)
I hope this little bit of information helps you make a informed
decision on who to contract your digital marketing to.
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