Why should every small business owner know basic SEO?

In the current marketing environment we are seeing off line advertising such as printed yellow pages and newspaper display adds quickly become irrelevant. We have seen a increase in consumers using the internet jump from 361 million in the year 2000 to over 2.5 billion today. Just ask yourself a question, are you on Facebook, Twitter or Google Plus. Most of us today can say yes to at lease one of those social sites and some of us can say yes to all. The world of marketing and promotion has literally been exploding, now it seems anyone with a computer, cell phone or portable device can make comments about the restaurant they they just visited or the item they just purchased. This means you as a small business owner needs to stay on top of things. It's not enough just to sit back and allow some online firm you've never actually visited or some person on the phone or email to conduct marketing on your company's behalf. What knowledge do you have to keep them accountable. Would you allow some random person to represent you and your company to a large group of consumers with out making sure they are properly vetted and trained appropriately? I'm not saying you need to be a certified Google SEO and adwords specialist, but you should at lease know the meaning of those names. It's in your best interest to keep up on the latest trends of digital marketing, that way you can make sure your not being sold a empty bag of goods. If knowledge is power than SEO and SEM knowledge is nuclear power.

Mike Langmade

Lead Centric LLC

SEO Consulting Firm

Digital marketing at its core.

In this current business environment we find focusing on the top tier issues such as site performance through search engine optimization and customer service. Our approach at Lead Centric is to design and market our customers sites in a way that is both creative and cost effective. We understand that your business's bottom line is the only real and tangible way to know if you are succeeding or failing, our customers always see from the start of their projects that we have their best interest in mind. Understanding dedication to design is very important but ultimately it's about driving traffic.

What is Link Building?

Creating a nice looking and functional site is just the first of many steps to a successful SEO campaign.

For example think of a back link as a reputable testimonial for your site. Google and other search engines rate your site on multiple factors and quality back links is one of the biggest ones. Just as in the real world you wouldn't want your company linked to a inappropriate or controversial company, the same thing go's online. You want your reputation to show that you work with only the highest standards and will only offer the products or services that meet those standards. 

For more information on SEO visit www.leadcentricllc.com