Ethical SEO

Search engine optimization AKA SEO is a virtually unregulated. There really is no watch dog group to ensure small business owners don't get taken advantage of. This is why I have made this small list of practise's to watch out for.

1. Payment in full up front. (No reputable company will ever accept full payment up front for work that has not been performed yet).
2. No references. (Even though some small SEO companies are just starting off , they still have the burden of proof that they are professionals in their field and have paying clients who are willing to give a testimonials.)
3. Check out their company website. (Again reputable companies have professionally designed and coded sites them self's.)
4. Beware of fast talking salesman. (Build a relationship with the company you chooses to work with by starting off small with some basic marketing and then depending on the performance of that campaign move onto larger monthly contracts)

I hope this little bit of information helps you make a informed decision on who to contract your digital marketing to.

ML Lead Centric LLC

Consumers beware of fake video testimonials

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I have recently ran across several sites that are trying make a quick buck by scamming small business owners into buying staged video testimonials. People this is bad on so many levels, the first of which is it's a basic form of fraud. Secondly it make's it that much harder for real reputable business owners who have real customer video testimonials on their site to prove that they are not playing this underhanded and misleading game themselves. Here are a couple of ways to combat this problem. If you are utilizing video testimonials on your website. Make sure to give your potential customer as much information about the interviewed client as posable. Such as, show a first and last name and it dose not hurt to ask the testimonial client if it's okay for potential clients to contact them directly or through your business. Most happy costumers who are willing to give you a video testimonial will have absolutely no problem with this. Remember video testimonials if back linked correctly for your site can help create a strong reputation with search engines.   S.E.O is a huge part of running a successful business, just don’t allow yourself to cheat your customers to get there.

Mike Langmade,

Lead Centric LLC