Why should every small business owner know basic SEO?

In the current marketing environment we are seeing off line advertising such as printed yellow pages and newspaper display adds quickly become irrelevant. We have seen a increase in consumers using the internet jump from 361 million in the year 2000 to over 2.5 billion today. Just ask yourself a question, are you on Facebook, Twitter or Google Plus. Most of us today can say yes to at lease one of those social sites and some of us can say yes to all. The world of marketing and promotion has literally been exploding, now it seems anyone with a computer, cell phone or portable device can make comments about the restaurant they they just visited or the item they just purchased. This means you as a small business owner needs to stay on top of things. It's not enough just to sit back and allow some online firm you've never actually visited or some person on the phone or email to conduct marketing on your company's behalf. What knowledge do you have to keep them accountable. Would you allow some random person to represent you and your company to a large group of consumers with out making sure they are properly vetted and trained appropriately? I'm not saying you need to be a certified Google SEO and adwords specialist, but you should at lease know the meaning of those names. It's in your best interest to keep up on the latest trends of digital marketing, that way you can make sure your not being sold a empty bag of goods. If knowledge is power than SEO and SEM knowledge is nuclear power.

Mike Langmade

Lead Centric LLC

SEO Consulting Firm